With the aim of developing and maturing the business sector and product development at advanced incubation stage startups, the Innovative Academy together with the Ministry of Cooperatives facilitated entrepreneurial incubation with the theme of the Survival Strategy and Marketing Communication Workshop.
Workshop activities last for 6-8 hours. The workshop consists of presentations by mentors, followed by discussions, case studies, and questions and answers by mentors who are qualified in the fields of technology, creative, and startups. And also there is a full consulting activity with a dedicated mentor.
Topic I ; Survival Strategy
Speaker Syafri Yuzal, S.E., M.B.A.
Co-Founder and Director of AINO Indonesia
Material regarding tips on running entrepreneurship, how to survive in the industry and in the midst of a pandemic, as well as sharing experiences by mentors. The resulting output, startups are able to: From the startup character and model they have, they are able to make strategies for survival and business development.
Topic II; Marketing Communication
Speaker Dr. Ayu Helena Cornellia, B.A., M.Sc
Secretary of the Regional Tourism Promotion Board (BPPD DIY)
The method of how a business can be conveyed with the same message in all marketing media. The main purpose of doing this activity is to be able to influence many people with promotional elements in it that are able to touch the level of cognition, affection, and conation.
Usually, the marketing elements used in it are soft selling and hard selling. Soft selling in this case includes advertising, public relations or PR, CSR, and interactive marketing with the aim of being able to influence the audience to the level of cognition and affection. On the other hand, hard selling, which includes personal selling, direct selling and sales promotion, is used to influence the audience at the konation level